Samsung Strengthens Its Leadership in Blu-ray
The company has the technology to offer the most various and powerful lineup, which just now includes a distinct 4G Blu-ray player and 2G Blu-ray home theater. SEOUL, KOREA - April 28, 2008 - Samsung Electronics Co., Ltd. Blu-ray player and a second-generation Blu-ray home theater.
Samsung boasts the most diverse selection of Blu-ray products in the industry, and association officials revealed plans to make the high-reaching aspect video and audio format a full-fledged market that Samsung will lead.
Samsung Electronics introduced the world"s early Blu-ray player in June 2006 and has to date developed three successive generations of the product. Last December Samsung unveiled the first-ever home theater-in-a-box that includes a Blu-ray player and now has come out with an upgraded version.
As such, the company remains ahead of the competition in new product development. A conservative estimate for 2008 would be 5 million units sold, or three times the number for behind year, he added. We will advance our technology and market leadership, working together with many other companies in the Blu-ray game to propel market expansion. Our own Blu-ray product sales should accession to W400 billion this year and surpass W1 trillion by 2010," Jun said.
In the days ahead, Samsung Electronics intends to differentiate its technology governing the basic Blu-ray functions-video and audio quality. In addition, access to various media services testament be added to provide consumers with a steady stream of new lifestyle options, setting Samsung clearly apart from its rivals. Importantly, Samsung expressed determination at the Blu-ray Strategy Briefing to stimulate market crop as a Blu-ray product manufacturer.
Jun said, "The DVD market took off once 1,000 DVD titles became available, and Samsung will support to create an environment that will confess movie studios to produce their titles on BD. This we will do by informing the consumers of the value that Blu-ray offers and by expanding the number of competitive products to drive market growth."
The increase in full-HD TVs is seen as the impetus for Blu-ray market expansion. Full-HD TVs are straightaway in common use, but consumers are having a rigid time in finding the players and contents that are up to the capabilities of their TV.
The Blu-ray bazaar will grow because this format is a sure path for consumers to enjoy full-HD video and audio quality. Samsung"s rationale is to afford an environment for consumers to create and play back contents in full-HD, and to bring about full-HD a format moment to none. This is a full-HD Blu-ray, offering the alike giant picture quality as the authentic movie.
With dual decoding, the product offers a Bonus View service whereby you can watch picture-in-picture contents at the same time as the main program. Built-in memory enables a Bookmark function. In addition, internet and USB remembrance provide easy firmware upgrades now and will bring BD Living interactive utility in the days ahead.
Future Blu-ray players from Samsung will be equipped with an HQV processor to deliver all the more better picture standard the facility to upgrade standard-definition video to high-definition output. The high-definition audio advantage will also be enhanced. The product supports distinct HD surround decoding formats, including Dolby TrueHD, Dolby Digital Plus, DTS-HD and lossless DTS-HD Master Audio, and it reproduces sound ranging up to 50KHz.
With the second-generation Blu-ray home theater, Samsung changed the speaker action to 5.1 channels and lowered the price accordingly to increase sales. Reference 1. 1999: A 0.6mm ROM is completed. 2000: A 0.4mm ROM RAM is completed. 2001: A 0.1mm RW ROM is completed. 2004: The world"s first Blu-ray recorder with unmarried pickup is released. 2005: A hybrid Blu-ray recorder with network callous drive is released. Approximately Samsung Electronics Samsung Electronics Co.,
2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the corporation consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business.
Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com. All rights reserved.
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Source: http://samsung.com/us/news/presskitread.do
Added: April 30, 2008
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