Samsung is the number one seller for LCDs in North America.

Samsung is the top seller for LCDs, with Sony and Vizio right behind.


A recent study by DisplaySearch says that the manufacturer has regained the top spot when it comes to LCDs in North America. However, it was a close race, with Samsung, Sony and Vizio as the top three, nevertheless separated by less than half a point of unit share. Sony previously held the top spot at the end of 2007.


Bargain brand Vizio was right on their heels, with a jump from Q4 2007's 10.3 percent to 12.2 percent in early 2008. Overall, LCDs are on the rise, climbing 59 percent on account of early 2007. Plasma sales fell 9 percent.


On the plasma side, Panasonic took the lead, followed by LG; Samsung holds the fifth spot in that category. Overall, LCDs are on the rise, climbing 59 percent since early 2007. Plasma sales fell 9 percent.


Table 1: Preliminary Q4'07 Q1'08 NA Flat Panel TV Unit Share and Growth


Rank

Brand

Q4'07
Unit Share

Q1'08
Unit Share

Q/Q
Growth

Y/Y
Growth

1

Samsung

13.5%

13.5%

-33%

37%

2

Vizio

10.3%

12.2%

-21%

103%

3

Sony

11.6%

11.3%

-35%

64%

4

LGE

7.7%

8.9%

-22%

84%

5

Sharp

7.5%

7.8%

-31%

15%

Other

49.4%

46.3%

-37%

36%

Total

100.0%

100.0%

-33%

46%

Table 2: Preliminary Q4'07 Q1'08 NA LCD TV Unit Share and Growth


Rank

Brand

Q4'07
Share

Q1'08
Share

Q/Q
Growth

Y/Y
Growth

1

Samsung

12.6%

12.8%

-31%

49%

2

Sony

13.2%

12.7%

-35%

64%

3

Vizio

11.0%

12.5%

-23%

120%

4

Sharp

8.6%

8.8%

-31%

15%

5

LGE

6.9%

7.6%

-25%

94%

Other

47.7%

45.5%

-36%

55%

Total

100.0%

100.0%

-32%

59%

Table 3: Preliminary Q4'07 Q1'08 NA Plasma TV Unit Share and Growth


Rank

Brand

Q4'07
Share

Q1'08
Share

Q/Q
Growth

Y/Y
Growth

1

Panasonic

38.4%

32.8%

-47%

16%

2

LGE

13.7%

19.2%

-12%

59%

3

Samsung

20.3%

18.4%

-44%

-4%

4

Vizio

5.7%

9.8%

7%

13%

5

Hitachi

8.7%

6.8%

-51%

-20%

Other

13.3%

12.9%

-40%

-61%

Total

100.0%

100.0%

-38%

-9%

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